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New 2023 campaign chair has deep ties to Niagara United Way

'The need for more support is evident given the sheer number of people accessing services,' says Brad Steeves
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Brad Steeves is the 2023 campaign chair for United Way Niagara. Photo supplied

Longtime supporter of the United Way Niagara  Brad Steeves has been named 2023 campaign chair, a news release says.

“I am so honoured and humbled to be serving as the 2023 campaign chair for United Way Niagara,” said Steeves, president of Beatties. “I have been involved with the United Way campaign for many years and I am really excited to now have the opportunity to lead it. It has never been more critical to support our community.

“The need for more support is evident given the sheer number of people accessing services. I am committed to working with the campaign cabinet, staff and community to do everything we can to raise these vital funds.”

Last year United Way Niagara’s investments in local programs and initiatives impacted the lives of 175,000 people – a number that has never been higher.

Beatties and United Way Niagara have a longstanding relationship spanning many decades. In addition to raising funds for United Way through their annual employee giving campaign for more than 20 years, Beatties also supports United Way through corporate sponsorships and donations, in-kind donations and through employee volunteerism. Over the years Beatties has made substantial gifts to United Way, including their $50,000 donation as the 2014 Leadership challenge sponsor and their $25,000 donation as the 2019 corporate donor challenge sponsor.

Beatties also sponsored and hosted United Way’s Backpacks for Kids Program.

“The support from Beatties for the 2023 Backpacks for Kids program was critical to its success,” said Frances Hallworth, CEO of United Way Niagara. “With their assistance, we were able to store supplies in the Beatties warehouse, host more than 40 volunteers to pack the bags, and transport the finished products to school boards.”

The 2023 campaign will kick off on Sept. 12. Visit the United Way Niagara website and follow their social media channels to learn more about the upcoming campaign and how you can get involved.